GET MORE BRAND VISIBILITY INCLUDING LEADS, CUSTOMERS, AND SALES WITH THE HELP OFÂ EARNED MEDIA
Digital marketing is changing.
Maybe you’ve already seen and felt the impact. Not to worry, this resource will help you start to meet your consumers (soon-to-be customers and clients) where they most prefer, which is through articles, earned media, and other third-party content.
10 Newsworthy Stories to Pitch the Media About Your Business Today
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Digital marketing falling short? Discover a game-changing strategy for earned media success that builds not just your visibility but your clout and credibility simultaneously.
Over the past two decades, we have helped businesses and brands gain massive visibility, clout, and credibility through both digital marketing and earned media strategies. One of the biggest issues we've seen is that digital marketing strategies—whether it’s paid ads, SEO, or content marketing—are not yielding the results they once did.
If you're a business builder or brand and you’re tired of the diminishing returns from digital marketing and want to explore earned media as a fresh way to market yourself, build your visibility, clout, and credibility, and then translate that into on-page traffic and conversions—then this is for you.
What you'll find inside:
Let's pivot from outdated digital marketing tactics and reallocate our efforts to something far more impactful. I'm going to introduce you to targeted, personalized media pitches with 10 story ideas that you can start using today to capture the media’s attention.
These stories grab attention because they focus on topics that resonate widely. These are narratives that every company can use to engage the media about their business, brand, products, and VIPs—ideas you probably haven’t considered yet.
Here at Good News, we have years of success in securing top-tier media placements for our clients without relying on the saturated paths of digital marketing. We know precisely what it takes to catch the eye of busy journalists and editors.
If you’ve been pouring resources into digital marketing, hoping to enhance your online presence, and meeting frustration, you’re not alone. Many see digital marketing as the only avenue for exposure, which is no longer as effective as it used to be.
If you’ve been doubling down on paid ads, ramping up your SEO, or churning out content without seeing substantial results, here’s why it’s not working: These strategies are crowded, impersonal, and often miss the mark in reaching engaged, relevant audiences.
These methods are part of a noisy, competitive environment where it's increasingly difficult to stand out. They lack the personalization that's crucial for genuine engagement.
Shift your focus to crafting personalized pitches tailored to journalists and publications. This involves understanding the interests of your target media contacts and presenting them with stories that resonate with their audience. Get help with our free resource.
10 Newsworthy Stories to Pitch the Media About Your Business Today
