What This Workshop Covers:

In just 45 minutes, you’ll walk away with a battle-tested framework to identify stories journalists are actively hunting for. Not guessing. Not spray-and-pray. We’re talking Tier 1 angles that turn businesses into headlines.

This is for you if you want to...

• Quit burning budget on PR fluff and start landing coverage that makes your execs actually smile

• Stop sending press releases into the void and learn what editors really want in their inbox

• Arm your comms team with a bulletproof framework that cuts through the noise

• Turn “internal wins” into media moments that build serious credibility

• Finally crack the code on what separates brands that get ignored from those that get featured on repeat

What you’ll learn:

✅ The 6 “Tier 1” angles journalists hunt for in every pitch
✅ The hidden reason your company “news” gets ignored
✅ How to tie your internal stories to trending media narratives
✅ What makes a pitch irresistible, even to national outlets
✅ The biggest mistake most PR teams make (and how to fix it in minutes)